Good research doesn't have to be expensive.

Award-winning research for corporate reputation and issues advocacy campaigns spanning multiple industries and numerous issues. I conducted all of the foundation messaging research as well as tracking.

I have conducted market research and polling projects at agencies in Toronto, DC, NYC, and Pittsburgh for over two decades. I’ve worked with clients large and small, corporate and not-for-profit, across a wide range of industries and sectors, including politics. At different times I have focused more in some areas than others—higher education, healthcare and pharmaceutical, consumer products, financial, and travel and tourism—but the common threads have been the development of actionable insights to inform communications campaigns and strategy and research to measure the market potential of products and programs. 

There’s overhead at market research firms and agencies, and a lot of time spent on meetings and tasks that have little to do with meeting client objectives. I started this company based on the conviction that a smaller and more nimble company, led by a seasoned professional and proven partners, can deliver first-class, actionable research at a reasonable cost.

Polls conducted on topical issues for companies, associations, and non-profits, to assess attitudes, raise awareness, measure support and opposition, generate media coverage, launch new initiatives, and develop communications plans. Issues have included animal testing, domestic violence, economic development, environment, education reform, GMOs, LGBT rights, locally grown produce, & underage drinking.

Information is available at no cost; it’s just not in one place and it has not been gathered, analyzed, and synthesized into an actionable report, such as a communications audit or competitive analysis, Based solely on secondary research, a community college can design new online academic programming and a high-end glass manufacturer can determine the competitive sweet spot for government contracts.

Credible messages that resonate for consumers to take an action, buy a product, or support a company, position or politician. Integration into speeches, print as, radio and TV commercials and corporate, political, and social media campaigns. Campaign examples include Be a Local Hero, Think What’s Possible, Love is Respect, and Campaign for Nursing’s Future.

Measure the potential of a new product or program and identify the optimal price based on a price sensitivity model. Concept studies will identify key audiences or customers, major benefits and pain points, and provide key insights relative to competitors. Studies completed for new academic programs and facilities, theme parks, hotels, media companies, packaged goods, new products and product extensions.

Establish baseline measures such as awareness, favorability, recall, and association with key facts and track these metrics over time. Determine a USP by identifying a value proposition based on key reputational attributes that differentiates you apart from competitors Relevant to companies and organizations of all size, issue-advocacy non-profits, associations, charities, and politicians.

Conduct perceptual research with key audiences to measure the relevancy and effectiveness of an organization’s current brand strategy and recommend updates to its brand platform, including its positioning statement, brand essence, key messages and proof points, personas, and visual identify.

Examine underlying perceptions, opinions, beliefs and attitudes, establish a consumer vernacular, develop and improve products and services, and concept testing. Focus groups and in-depth interviews conducted among consumers (new products and advertising), voters (elections), property managers (real estate),employees (internal communications), prospective students (colleges and universities) and others.